it’s not rocket science; it’s marketing for rocket science

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The following is a problem which is surely not too common amongst you, yet is certainly quite pressing for Malika, Head of Marketing at the National Space Centre:

I wonder if you can save my sanity and put to an end the number of people who use the following phrase when speaking to me on a daily basis…

IT’S NOT EXACTLY ROCKET SCIENCE, IS IT!

Yes I work at the National Space Centre and we have rockets and real science happening all around us, but as I work in marketing I realise what I do is not rocket science, so answer me this – how can I politely explain to people that I have heard this about a thousand times this year alone and it just isn’t funny any more!

Mosey to the comments, readers, and sharpen up some fine ripostes for Malika to fire at these jokesters.

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This entry was posted on June 29, 2010 at 11:34 am and is filed under extracurricular questions, User-generated answers. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

5 Responses to “it’s not rocket science; it’s marketing for rocket science”

Gordon from Doune, Scotland Says:
June 30, 2010 at 6:43 am | Reply
Short answer:

I make it sexy/rock n roll! How many rocket scientists can do that?
Rob From Ledbury Says:
June 29, 2010 at 12:59 pm | Reply
Isn’t rocket science really just 1D and only up and down anyway, where as most marketing appears on a 2D piece of paper, poster or TV screen, thus meaning Malika works beyond the dimensions pf rocket science?
Gordon from Doune, Scotland Says:
June 29, 2010 at 12:08 pm | Reply
No, it’s more complicated than that. Rocket science has set answers, marketing relies on intangible data that cannot be calculated by equations.

In Rocket Science 1+1=2

In marketing 1+1=a whole range of new and exciting possibilities never before seen by man! Want to buy some?
Lucas Fenix Says:
June 29, 2010 at 12:01 pm | Reply
Strangely, rocket science has a shorter wikipedia page than this:
http://en.wikipedia.org/wiki/Submarine_sandwich

Or “I know it’s not rocket science, but you try marketing propelled tubes, it isn’t as easy as it sounds.”
Mike from Bath Says:
June 29, 2010 at 11:47 am | Reply
I once heard a rocket scientist quoted as saying that rocket science isn’t exactly difficult – you push stuff out the back really fast and you go forwards. Maybe you could correct them and point out that’s it’s not exactly brain surgery or quantum mechanics or something.

Good luck setting them straight!

Mike

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